{"id":3204,"date":"2025-04-08T12:45:22","date_gmt":"2025-04-08T15:45:22","guid":{"rendered":"https:\/\/platinumagencias.com\/?p=3204"},"modified":"2025-04-08T12:46:24","modified_gmt":"2025-04-08T15:46:24","slug":"do-jornal-ao-feed-como-o-marketing-digital-precisa-se-adaptar-ao-novo-consumo-de-informacao","status":"publish","type":"post","link":"https:\/\/platinumagencias.com\/ja\/do-jornal-ao-feed-como-o-marketing-digital-precisa-se-adaptar-ao-novo-consumo-de-informacao\/","title":{"rendered":"\u5b66\u4f1a\u8a8c\u306e\u98fc\u6599\u3068\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3078\u306e\u60c5\u5831\u63d0\u4f9b"},"content":{"rendered":"<p class=\"\" data-start=\"482\" data-end=\"853\">As redes sociais j\u00e1 n\u00e3o s\u00e3o apenas espa\u00e7os para entretenimento e intera\u00e7\u00e3o: elas se tornaram, tamb\u00e9m, um dos principais canais de consumo de not\u00edcias. Uma pesquisa recente divulgada pela Comscore mostrou que o <a href=\"https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/PESQUISA-COMSCORE.pdf\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"692\" data-end=\"757\">Brasil \u00e9 o pa\u00eds que mais consome not\u00edcias pelas redes sociais<\/strong><\/a> em toda a Am\u00e9rica Latina \u2014 com destaque para plataformas como <strong data-start=\"820\" data-end=\"852\">TikTok, Instagram e Facebook<\/strong>.<\/p>\n<p class=\"\" data-start=\"855\" data-end=\"1184\">A transforma\u00e7\u00e3o do comportamento digital exige uma resposta estrat\u00e9gica por parte das marcas. O que antes era dominado por jornais e portais agora est\u00e1 sendo moldado por <strong data-start=\"1025\" data-end=\"1085\">v\u00eddeos curtos, carross\u00e9is informativos e conte\u00fado nativo<\/strong> que aparece no feed dos usu\u00e1rios. Nesse novo cen\u00e1rio, como o marketing digital deve se posicionar?<\/p>\n<p class=\"\" data-start=\"1186\" data-end=\"1354\">Neste artigo, vamos explorar as mudan\u00e7as no consumo de informa\u00e7\u00e3o e apresentar caminhos para as marcas se conectarem com um p\u00fablico cada vez mais digital e imediatista.<\/p>\n<h3 class=\"\" data-start=\"1361\" data-end=\"1415\">As redes sociais como fonte prim\u00e1ria de informa\u00e7\u00e3o<\/h3>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"1417\" data-end=\"1664\">Os dados falam por si: <a href=\"https:\/\/www.meioemensagem.com.br\/midia\/brasil-e-o-pais-que-mais-consome-noticias-pelas-redes-sociais-diz-pesquisa\"><strong data-start=\"1440\" data-end=\"1512\">os brasileiros passaram, em m\u00e9dia, 51 horas por m\u00eas em redes sociais<\/strong><\/a> no final de 2024. Al\u00e9m disso, <a href=\"https:\/\/www.meioemensagem.com.br\/midia\/brasil-e-o-pais-que-mais-consome-noticias-pelas-redes-sociais-diz-pesquisa\"><strong data-start=\"1543\" data-end=\"1624\">75% dos latino-americanos afirmaram consumir not\u00edcias diretamente pelo TikTok<\/strong><\/a>, segundo a mesma pesquisa da Comscore.<\/p>\n<p class=\"\" data-start=\"1666\" data-end=\"1936\">Isso significa que, para boa parte do p\u00fablico, <strong data-start=\"1713\" data-end=\"1754\">a informa\u00e7\u00e3o chega primeiro pelo feed<\/strong>, antes mesmo de aparecer nos portais tradicionais. As marcas que entendem esse movimento conseguem construir relev\u00e2ncia e confian\u00e7a por meio de conte\u00fado relevante e de f\u00e1cil acesso.<\/p>\n<figure id=\"attachment_3206\" aria-describedby=\"caption-attachment-3206\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/platinumagencias.com\/ja\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3206\" src=\"https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/2.png\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/2.png 1000w, https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/2-300x150.png 300w, https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/2-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-3206\" class=\"wp-caption-text\">Marcas que produzem conte\u00fado relevante se aproximam do p\u00fablico com naturalidade \u2014 como verdadeiros criadores digitais.<\/figcaption><\/figure>\n<h3 data-start=\"1943\" data-end=\"2007\"><\/h3>\n<h3 class=\"\" data-start=\"1943\" data-end=\"2007\">Por que sua marca precisa pensar como uma fonte de conte\u00fado?<\/h3>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"2009\" data-end=\"2262\">A l\u00f3gica das redes sociais n\u00e3o se baseia apenas em an\u00fancios. Plataformas como TikTok e Instagram priorizam conte\u00fado que <strong data-start=\"2129\" data-end=\"2158\">engaja, informa e diverte<\/strong>. Ou seja: marcas que desejam se destacar precisam atuar tamb\u00e9m como produtoras de conte\u00fado informativo.<\/p>\n<p class=\"\" data-start=\"2264\" data-end=\"2340\">Alguns tipos de conte\u00fado que funcionam bem nesse novo modelo de consumo s\u00e3o:<\/p>\n<ul data-start=\"2342\" data-end=\"2549\">\n<li class=\"\" data-start=\"2342\" data-end=\"2389\">\n<p class=\"\" data-start=\"2344\" data-end=\"2389\"><strong data-start=\"2344\" data-end=\"2362\">Dicas pr\u00e1ticas<\/strong> relacionadas ao seu nicho;<\/p>\n<\/li>\n<li class=\"\" data-start=\"2390\" data-end=\"2431\">\n<p class=\"\" data-start=\"2392\" data-end=\"2431\"><strong data-start=\"2392\" data-end=\"2406\">Tend\u00eancias<\/strong> e atualiza\u00e7\u00f5es do setor;<\/p>\n<\/li>\n<li class=\"\" data-start=\"2432\" data-end=\"2475\">\n<p class=\"\" data-start=\"2434\" data-end=\"2475\"><strong data-start=\"2434\" data-end=\"2450\">Curiosidades<\/strong> e bastidores da empresa;<\/p>\n<\/li>\n<li class=\"\" data-start=\"2476\" data-end=\"2549\">\n<p class=\"\" data-start=\"2478\" data-end=\"2549\"><strong data-start=\"2478\" data-end=\"2513\">Tutoriais e explica\u00e7\u00f5es r\u00e1pidas<\/strong>, especialmente em formato de v\u00eddeo.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2551\" data-end=\"2688\">Ao fazer isso, sua empresa se posiciona como uma <strong data-start=\"2600\" data-end=\"2625\">refer\u00eancia no assunto<\/strong>, conquistando autoridade e aumentando a conex\u00e3o com o p\u00fablico.<\/p>\n<h3 class=\"\" data-start=\"2695\" data-end=\"2764\">Como adaptar sua estrat\u00e9gia para esse novo comportamento digital?<\/h3>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"2766\" data-end=\"2922\">A seguir, reunimos algumas pr\u00e1ticas recomendadas para transformar sua estrat\u00e9gia de marketing digital e aproveitar essa nova forma de consumo de informa\u00e7\u00e3o:<\/p>\n<h4 class=\"\" data-start=\"2924\" data-end=\"2977\">1. Foque em formatos nativos das redes sociais<\/h4>\n<p class=\"\" data-start=\"2978\" data-end=\"3117\">Abandone o conte\u00fado engessado. Prefira v\u00eddeos curtos, carross\u00e9is, stories com enquetes e lives para se comunicar com agilidade e dinamismo.<\/p>\n<h4 class=\"\" data-start=\"3119\" data-end=\"3171\">2. Invista em conte\u00fados com valor informativo<\/h4>\n<p class=\"\" data-start=\"3172\" data-end=\"3339\">Crie posts que respondam d\u00favidas frequentes do seu p\u00fablico ou que expliquem tend\u00eancias do seu setor de forma acess\u00edvel. Informar \u00e9, hoje, uma forma poderosa de vender.<\/p>\n<h4 class=\"\" data-start=\"3341\" data-end=\"3388\">3. Seja consistente, n\u00e3o apenas criativo<\/h4>\n<p class=\"\" data-start=\"3389\" data-end=\"3520\">Manter uma presen\u00e7a constante nas redes, com uma linha editorial bem definida, \u00e9 essencial para construir relev\u00e2ncia e engajamento.<\/p>\n<h4 class=\"\" data-start=\"3522\" data-end=\"3567\">4. Humanize a comunica\u00e7\u00e3o da sua marca<\/h4>\n<p class=\"\" data-start=\"3568\" data-end=\"3716\">Pessoas se conectam com pessoas \u2014 e com marcas que falam como pessoas. Aposte em uma linguagem pr\u00f3xima, mostre os bastidores, conte hist\u00f3rias reais.<\/p>\n<figure id=\"attachment_3207\" aria-describedby=\"caption-attachment-3207\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/platinumagencias.com\/ja\/\"><img decoding=\"async\" class=\"size-full wp-image-3207\" src=\"https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/3.png\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/3.png 1000w, https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/3-300x150.png 300w, https:\/\/platinumagencias.com\/wp-content\/uploads\/2025\/04\/3-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-3207\" class=\"wp-caption-text\">Quando a marca informa, engaja e se posiciona, ela atrai pessoas \u2014 e se torna refer\u00eancia no digital.<\/figcaption><\/figure>\n<h3 data-start=\"3723\" data-end=\"3736\"><\/h3>\n<h3 class=\"\" data-start=\"3723\" data-end=\"3736\">\u7d50\u8ad6<\/h3>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"3738\" data-end=\"4025\">Se o consumidor est\u00e1 buscando informa\u00e7\u00e3o nas redes sociais, <strong data-start=\"3798\" data-end=\"3889\">\u00e9 l\u00e1 que sua marca precisa estar \u2013 e n\u00e3o apenas com an\u00fancios, mas com conte\u00fado de valor<\/strong>. O marketing digital moderno exige que as marcas pensem como ve\u00edculos de m\u00eddia: produzindo, informando, educando e, s\u00f3 ent\u00e3o, vendendo.<\/p>\n<p class=\"\" data-start=\"4027\" data-end=\"4235\">Quer transformar sua presen\u00e7a digital e se destacar com conte\u00fado relevante? <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=5511994952660&amp;text=Ol%C3%A1+tudo+bem%3F+Gostaria+de+fazer+um+or%C3%A7amento+com+voc%C3%AAs+da+Platinum%21&amp;type=phone_number&amp;app_absent=0\"><strong>Fale com a equipe da Ag\u00eancia<\/strong><\/a> Platinum e descubra como podemos ajudar seu neg\u00f3cio a crescer no ritmo das novas tend\u00eancias de consumo.<\/p>","protected":false},"excerpt":{"rendered":"<p>As redes sociais j\u00e1 n\u00e3o s\u00e3o apenas espa\u00e7os para entretenimento e intera\u00e7\u00e3o: elas se tornaram, tamb\u00e9m, um dos principais canais de consumo de not\u00edcias. Uma pesquisa recente divulgada pela Comscore mostrou que o Brasil \u00e9 o pa\u00eds que mais consome not\u00edcias pelas redes sociais em toda a Am\u00e9rica Latina \u2014 com destaque para plataformas como TikTok, Instagram e Facebook. A transforma\u00e7\u00e3o do comportamento digital exige uma resposta estrat\u00e9gica por parte das marcas. O que antes era dominado por jornais e portais agora est\u00e1 sendo moldado por v\u00eddeos curtos, carross\u00e9is informativos e conte\u00fado nativo que aparece no feed dos usu\u00e1rios. Nesse novo cen\u00e1rio, como o marketing digital deve se posicionar? Neste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"O Brasil lidera o consumo de not\u00edcias via redes. Veja como sua marca pode se destacar sendo fonte de conte\u00fado nas redes sociais.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/platinumagencias.com\/ja\/do-jornal-ao-feed-como-o-marketing-digital-precisa-se-adaptar-ao-novo-consumo-de-informacao\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ag\u00eancia Platinum \u2013 Ag\u00eancia de Marketing Digital\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Sua Marca Informa? Oportunidade nas Redes Sociais\" \/>\n\t\t<meta property=\"og:description\" content=\"O Brasil lidera o consumo de not\u00edcias via redes. 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